Poppins & Wayne is a future-proof creative studio, driven by a passion for new technologies and storytelling mechanics. With a beyond-the-hype and user-oriented mindset, Poppins & Wayne creates immersive stories, (serious) games and sustainable communication products with lasting impact. Their portfolio includes Augmented Reality (AR) and Virtual Reality (VR) projects, digital twins, games, apps and AI avatars.

Poppins

Yasmin Van de Werf is a storyteller and communication expert. She draws experience in writing, strategy and creative direction from previous positions as a creative copywriter in advertising & digital communication agencies and as a journalist for a variety of magazines and newspapers.

Wayne

Wim Wouters is a creative technologist, with extensive experience in game design and development, simulation and multi-user systems. Wim has worked on numerous award-winning projects that push the boundaries of interactive product design.

Our team

Poppins & Wayne built a strong network of A-list professionals to complement their in-house skills when needed. This approach of custom creative teams over a ‘one-agency-fits-all’ structure allows us to take on every new challenge with maximum flexibility and quality standards.