STAR Factory | XR board room experience
Imagine
After a long day filled with slide decks and meetings, Syensqo’s international management team steps into a boardroom equipped with the latest Meta Quest 3 headsets. Instead of another static presentation, they are invited to experience something far more engaging…
As the participants mount their headsets, the ambitious STAR Factory story comes to life before their eyes: layered over the real-world boardroom, a dynamic 3D world unfolds on the table.
With just a glance and a gesture, board members explore the factory’s innovative technologies, sustainability initiatives, and strategic significance. For the first time, abstract blueprints and strategic plans come to life in a way that feels tangible and immediate.
The power of Mixed Reality: awe meets comfort
When designing interactive experiences for high-profile audiences — many of whom are first-time XR users — comfort and intuitiveness are absolutely essential. This is where the strength of augmented reality and passthrough technology truly shines: it combines the familiarity of the user’s physical surroundings with the magic of a virtual future.
Instead of isolating users in a fully virtual world, our approach allowed board members to remain aware of each other and their environment, while still diving deep into a captivating new reality. They could experience the awe of next-generation technology without the discomfort or disconnection often associated with traditional VR setups.
In short: they could touch the future, without accidentally touching their neighbors.
A new era for corporate communication
With this immersive boardroom experience, Syensqo set a new standard for how industrial innovation and strategic ambition are presented at the highest levels of business. By merging storytelling, cutting-edge technology and intuitive design, we made the future feel real and inspiring.
Could this be the end of the traditional slide deck?